Is your firm too small for a full-time marketing position?

Fractional marketing allows you to market your small firm one step at a time

Most small law firms do not have marketing and business development resources to grow their firm.  Many also do not feel that they are in the financial position to outsource all of these activities – especially all at once.

But, neglecting your firm’s marketing and BD can cause your firm to fall behind competitors leaving you with a sorely outdated website and a weak social media presence, making you less attractive to clients and desirable talent. Or, perhaps you are using expensive non-billable lawyer time to keep up with basic marketing activities that you could otherwise outsource. These scenarios and their economic consequences simply do not serve your firm well.

Fractional marketing support could be the solution to fill your marketing gap, giving you the boost you need. What is fractional marketing support? It’s a high-performance à la cart marketing solution that provides “on tap” services that are focused and strategic. Services are tailored to meet your firm exactly where you are right now in terms of need, budget, and goals.

Perhaps you just want to update your website content or revive a languishing company LinkedIn page? Or maybe you have been meaning to get your firm publicly awarded or ranked but are overwhelmed by the prospect of where to start? When an entire marketing overhaul is not possible, it’s still beneficial to start making updates, one at a time. 

Find a legal marketing team you trust, who has decades of experience in law and works with clients just like you. Among many different services, your provider should keep your firm’s digital profile active, position you for new work, attract talent, help your lawyers develop skills for long-term success, and save your firm tons of valuable time.

Small firms that have hired marketing professionals often debate whether to hire at an entry-level and focus on tactical activities or at an intermediate/senior level to bring experienced planning and strategic value to your law firm. It’s nearly impossible to find a marketing tactician and an effective strategist in one person. The solution? Hire one position and simply outsource the remaining needs – voila! We often work alongside existing in-house marketing teams, leverage your existing resources, plan, and train, or simply lend a hand with a heavy workload.

If your firm is not ready to hire a full-time legal marketing professional, you can still get the support you need externally. It’s a proven solution with little or no risk. Just ask us!

Reach out to learn more.