Legal Marketing and technology tips for small and mid-sized firms

My pal Brian Mauch, CEO of BMC Networks, invited me to participate in his series of speakers on legal management topics. The beauty of these sessions are that they are just 30 minutes and “snackable.” This essential session on law firm marketing fundamentals is for administrators and managing and marketing partners. We discussed where to focus your marketing efforts, which tech tools will give you the greatest marketing boost and how marketing and business development strategies have shifted in 2021. These 30 minutes pack a punch and will give you tools and more confidence to activate your firm’s marketing projects.